We start the development of every campaign with an initial kickoff meeting to determine your event’s goals and objectives. We begin to do the necessary research that will inform our marketing or advertising strategy. Successful research often involves primary research, target audience surveys and interviews with both customers and internal stakeholders.
Once the research & discovery phase is complete, we move forward with developing the strategy that will guide a marketing campaign for your event. This strategic development occurs on two levels. First, we develop the over-arching messaging for the campaign. This is driven by a creative brief, which outlines the objectives, target audiences and a positioning statement. We also develop the tactical plan that dictates when and where this messaging will be communicated to your target audiences.
After “the game plan” is complete, we begin to execute it utilizing our dedicated experts in our Research and Campaign division. We work at varying levels during the execution phase. In some cases, we handle all aspects of campaign execution.