Alaska Airlines Bay to Breakers Selects RacePartner for Iconic San Francisco Event

Home / Endurance Industry / Alaska Airlines Bay to Breakers Selects RacePartner for Iconic San Francisco Event

New partnership aims at growing 100+-year race

WEST PALM BEACH, Fla. (Sept. 20, 2017) – Best known for costumed runners and Centipedes, the Alaska Airlines Bay to Breakers is one of the largest footraces in the world with over 40,000 participants annually. Now, thanks to a new strategic partnership, the iconic San Francisco race is in a unique position to leverage RacePartner’s registration expertise with Achieve’s proven best practices in website design and digital marketing.

Looking ahead to the 2018 race, the Bay to Breakers team approached RacePartner and Achieve for strategy and implementation of a digital campaign to grow the event that has been considered a staple to the City by the Bay for over 100 years.

“It was important that we partner with an organization that not only understands the trends in the endurance industry, but also really embraces what our race is all about,” said Chris Holmes, vice president of marketing and operations with Wasserman, which owns and operates the race. “RacePartner and Achieve’s commitment to data-driven insights will allow us to reach new runners and families who are intrigued by our bucket-list experience.”

“Our teams are really excited to partner with an event that fosters so much local pride,” said Robert Anderson, executive vice president of RacePartner. “Alaska Airlines Bay to Breakers has represented the San Francisco spirit since 1912, and we’re thrilled to bring our expertise in race registration, web design and digital marketing to such a fun and diverse event.”

In addition to being one of Outside Magazine’s Top 10 Iconic Races, the Alaska Airlines Bay to Breakers is routinely considered the “best dressed” race around – including everyone from Superman to Mr. & Mrs. Pacman. As one of the longest consecutively run annual footraces in the world, it’s a one-of-a-kind event that you don’t want to miss. So dust off your favorite costume and block off May 20, 2018 to participate in the world’s biggest unofficial costume contest.

Registration opens October 31 with a one-day flash sale. For up-to-the-minute updates on the best pricing available, follow the Alaska Airlines Bay to Breakers on Facebook and Twitter.

About Alaska Airlines Bay to Breakers

San Francisco’s Alaska Airlines Bay to Breakers is one of the oldest annual footraces in the world, a staple to the City by the Bay since May 1912. With a starting point near the San Francisco Bay, a few blocks from The Embarcadero, the 7.46 mile race runs west through the city and finishes at the Great Highway where the breakers crash onto the Pacific Coast’s Ocean Beach. A quintessential San Francisco experience for 106 years, the race is interwoven into the fabric of the city and is a true reflection and celebration of life between the breakers and the Bay. For more information, please visit

About RacePartnerTM 

RacePartner is the only company that uses research, digital marketing and registration solutions to grow your event. Recognized as a leader in the endurance industry, our researchers conducted the first-ever Millennial Running Study, highlighting the social and economic behaviors of millennials who participate in running events across the United States. RacePartner takes a data-driven approach to engaging, activating and converting your audience into participants.

Rai Masuda
866-553-6783 x854

Rai Masuda

Rai Masuda

Director of Integrated Marketing at Achieve (TrustedPartner, RacePartner)
Whether your goals are awareness, engagement, or fundraising, Rai utilizes best practices in messaging, design and technology to move your audience to act. With over 10 years’ experience in leading marketing strategy and execution, he ensures that your constituents receive the right message at the right time. Rai’s multichannel approach to campaigns helps organizations develop a deeper understanding of what resonates, and more importantly, what doesn’t resonate with their audience.
Rai Masuda

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