RacePartner Examines Social Media Strategy in the Endurance Industry

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Free webinar focuses on how race directors can see a positive return on investment

WEST PALM BEACH, Fla. (April 17, 2017) – Social media is changing how and where race directors interact with their customers, having a massive impact on business goals. The challenge, then, is figuring out how to strategically message an audience that is not one-size-fits-all.

On Wednesday, April 19 at 3:00 p.m. EST, Achieve Chief Marketing Officer Georgianne Brown and RacePartner Solutions Specialist Dave Ragsdale will host a free webinar discussing the social media strategies race directors should be using, the metrics they should be tracking, and how social media can be used to improve the customer experience.

“As the number of races continues to increase it’s no longer a question of should you be advertising on social media – but how and where to advertise,” said Brown. “There are so many ways to engage users online, so it’s even more important to understand how to turn visitors into leads and customers.”

Not only is the number of people using social media increasing, but the amount of time people spend online continues to grow as well[1]. How race directors use their data to understand their audience and craft the right message is critical to the success of social media campaigns.

“To recruit new customers while retaining existing ones, you need to combine engaging content with social media’s powerful advertising tools,” added Ragsdale. “We’re excited to share what we’ve learned so race directors can be in better position to outpace their competition.”

Ready to learn how to utilize social media to ensure you’re seeing a positive return on your investment?

Sign up now for the free webinar.

About RacePartnerTM 

RacePartner is the only company that offers research, digital marketing and registration solutions to grow your event. Recognized as a leader in the endurance industry, our researchers conducted the first-ever Millennial Running Study, highlighting the social and economic behaviors of millennials who participate in running events across the United States. RacePartner takes a data-driven approach to engaging, activating and converting your audience into participants. Racepartner.com 

About AchieveTM

Achieve is a research and marketing agency for causes. We leverage our expertise in research, technology, marketing and strategy to understand and inspire your audience – whether current or yet to be discovered – to take action. Learn more about Achieve, our research and cloud-based technology solutions at achieveagency.com.
MEDIA CONTACT:
Sasha Blaney
sblaney@achieveagency.com
561-833-4040 X856

[1] http://www.adweek.com/digital/mediakix-time-spent-social-media-infographic/

Rai Masuda

Rai Masuda

Director of Integrated Marketing at Achieve (TrustedPartner, RacePartner)
Whether your goals are awareness, engagement, or fundraising, Rai utilizes best practices in messaging, design and technology to move your audience to act. With over 10 years’ experience in leading marketing strategy and execution, he ensures that your constituents receive the right message at the right time. Rai’s multichannel approach to campaigns helps organizations develop a deeper understanding of what resonates, and more importantly, what doesn’t resonate with their audience.
Rai Masuda

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