Nicholas Hill Group, Inc. Partners with RacePartner to Extend Event Cancellation Refund Protection

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Event insurance specialist expands insurance program by partnering with leading endurance industry platform

COLORADO SPRINGS, Colo. – Feb. 9, 2017 – Event insurance specialist, Nicholas Hill Group, Inc., announced a partnership today with RacePartner. The insurance specialist will extend their proprietary Event Cancellation Refund Insurance Program to RacePartner, covering 100 percent of the events that utilize the event cancellation protection benefit.

The lack of refunds for canceled events has become both a public relations nightmare and a potential liability for race directors throughout the U.S. As municipalities and event venues grow increasingly concerned with their own liability exposure, they are frequently forced to postpone or cancel races when Mother Nature chooses not to cooperate on race day.

“Within the past few years, we have seen some of the country’s largest events, as well as smaller regional races, canceling due to forces entirely out of their control,” said Nathan Nicholas, CEO of Nicholas Hill Group, Inc.

“These race directors find themselves in an unenviable position, having spent the majority of the registration fees on pre-race expenses.  Although they would like nothing more than to provide full refunds, the money has already been spent. Today, RacePartner has taken a significant step towards eliminating this concern for every event that chooses to use their platform for registration services.”

With Event Cancellation Refund Insurance, registration companies who provide refund guarantees can now choose to purchase protection in case they must refund registrants of an event that is canceled due to adverse weather, natural disaster or terrorism.

“With the escalating price of entry fees, we feel that the traditional practice of “No Refunds” has become unacceptable for participants who expect to either get what they pay for, or receive a refund of their registration fees,” added Nicholas.

Thanks to innovative registration companies, such as RacePartner, race directors now have a choice – ask their registration company to consider a refund guarantee, or switch to a company that already provides one.

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About RacePartnerTM 

RacePartner is the only company who uses research, digital marketing and registration solutions to grow your event. Recognized as a leader in the endurance industry, our researchers conducted the first-ever Millennial Running Study, highlighting the social and economic behaviors of millennials who participate in running events across the United States. RacePartner takes a data-driven approach to engaging, activating and converting your audience into participants.


Rai Masuda
Director of Integrated Marketing
(866) 553-6783

Rai Masuda

Rai Masuda

Director of Integrated Marketing at Achieve (TrustedPartner, RacePartner)
Whether your goals are awareness, engagement, or fundraising, Rai utilizes best practices in messaging, design and technology to move your audience to act. With over 10 years’ experience in leading marketing strategy and execution, he ensures that your constituents receive the right message at the right time. Rai’s multichannel approach to campaigns helps organizations develop a deeper understanding of what resonates, and more importantly, what doesn’t resonate with their audience.
Rai Masuda

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