RacePartner™ Solution Integrates with E-commerce Giant to Increase Sales for Events

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WEST PALM BEACH, Fla., July 23, 2015 – Endurance racing’s premier online registration, fundraising and website solution RacePartner™ now offers the ability to fully integrate registration platforms with e-commerce through a robust integration with Shopify.

RacePartner™, a division of Forte Interactive, offers the most integrated and customizable registration, fundraising, volunteer and website platform in the industry. Event organizers now have the ability to seamlessly increase merchandise sales, control inventory across all sales channels (registration, expo and online store sales), oversee sales and manage their event easily through the RacePartner/Shopify integration.

By utilizing Shopify’s API, product inventory and sales are automatically updated in both RacePartner’s platform and the event’s Shopify account. One such client, Corrigan Sports Enterprises (CSE), has realized immediate benefits by being able to simplify the process of merchandise sales through registration since uniting the Shopify integration with their RacePartner-backed registration site.

“The Shopify integration is another step towards improving the registration experience for both event directors and their participants,” said Slade Sundar, COO and Head of Product at RacePartner. “We work with our clients as partners to determine the best technology solutions to make their events more successful every year, and Shopify is another way we can help clients reach their goals.”

Through the Shopify integration, event organizers now have a more seamless experience in selling merchandise to the largest growing population of race participants: Millennials. Through this integration, RacePartner helps clients offer the brand-focused merchandise that Millennials want – all in one easy-to-use platform that encourages purchases.

“RacePartner not only offers Shopify integration – but their team also customized the integration to fit our specific needs. Now it’s a much simpler purchasing process for participants.” Said Lee Corrigan, President & CEO of CSE. “It’s also easier on staff to manage and saves them a tremendous amount of time trying to reconcile the separate inventories, which is important while managing multiple large-scale events across the country.”

Corrigan Sports Enterprises owns and operates over 27 events nationwide, including the Baltimore Marathon & Running Festival,  the Oakland Running Festival, the Carefirst BlueCross BlueShield Frederick Running Festival, the Under Armour All-America Lacrosse Classic, the Baltimore Ten-Miler, and the Baltimore Bike Jam, to name a few.

About RacePartner™

RacePartner is a fully integrated endurance registration, fundraising and website solution. RacePartner is a division of Forte Interactive Inc., which offers innovative online and fundraising solutions for nonprofits and endurance events through cost-effective web-based registration and fundraising technology, creative campaigns and strategic consulting. Forte Interactive also amplifies clients’ impact through two other divisions: TrustedPartner, a complete web solution for busy nonprofit professionals, and Achieve, a research and campaign agency. www.racepartner.com

Rai Masuda

Rai Masuda

Director of Integrated Marketing at Achieve (TrustedPartner, RacePartner)
Whether your goals are awareness, engagement, or fundraising, Rai utilizes best practices in messaging, design and technology to move your audience to act. With over 10 years’ experience in leading marketing strategy and execution, he ensures that your constituents receive the right message at the right time. Rai’s multichannel approach to campaigns helps organizations develop a deeper understanding of what resonates, and more importantly, what doesn’t resonate with their audience.
Rai Masuda

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